Lead Based Marketing
Lead Based Marketing Services
Having run hundreds of lead generation campaigns over the years, we have the expertise in delivering tons of quality leads at mutually agreed Cost Per Lead (CPL) rates. We will design user-friendly landing page, drive targeted traffic from various sources and deliver quality leads.
More Leads Mean More Sales!
Do you want to generate more leads for your online business? At Techmagnate, we offer lead based marketing services via a strategic mix of SEO services and PPC Services. A lead is any person who visits your landing page and fills in the enquiry form, expressing an interest to know more about your product/service. The lead can be followed up with, because he fills in his contact details. Lead based marketing is a targeted approach to acquiring leads and is a highly effective form of Digital Marketing.
1. Marketing Qualified Lead (MQL):- Marketing qualified leads are contacts who’ve engaged with your marketing team’s efforts but aren’t ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer (like in our lead generation process scenario below).
2. Sales Qualified Lead (SQL):- Sales qualified leads are contacts who’ve taken actions that expressly indicate their interest in becoming a paying customer. An example of an SQL is a contact who fills out a form to ask a question about your product or service.
3. Product Qualified Lead (PQL):- Product qualified leads are contacts who’ve used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product (like HubSpot!) with options to upgrade, which is where your sales team comes in. An example of a PQL is a customer who uses your free version but engages or asks about features that are only available upon payment.
4. Service Qualified Lead:- Service qualified leads are contacts or customers who’ve indicated to your service team that they’re interested in becoming a paying customer. An example of an service qualified lead is a customer who tells their customer service representative that they’d like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.